Why recyclable packaging?
Packaging plays an important role in keeping sensitive goods such as fruit and vegetables fresh and protected. However, once they have been consumed, these materials should not become waste, but remain part of a closed cycle. This means that packaging is collected, recycled, and reused as raw material for new packaging or products.
In this way, we save resources, reduce CO₂ emissions, and avoid unnecessary waste.
Simple message, big impact
The circular economy can only succeed if we all do our part. This is precisely where ARA comes in with its Austria-wide campaign. With the clear message “Every throw counts!”, a direct and motivating statement is made that is immediately understood. Consumers are addressed and motivated to recycle properly—with the reminder that every single person counts.
More details here: ARA | ARA-Kampagne 2025 „Jeder Wurf zählt!“
